People

3 components of an experience maker and why they matter for modern business

Adobe’s recent Experience Maker’s Live two-day online event was insightful, thoughtful, and informative, just as I predicted. While I knew what kind of high-quality content I could expect from one of their events, I headed into the virtual conference with one pressing question: what exactly is an experience maker?

Mathias Jonsson
Mathias Jonsson
Digitization

Why Digital Transformation is crucial for marketing and sales alignment

Any time we look to change the status quo, there will be roadblocks, hurdles, and growing pains. But when it comes to aligning internal organizations in marketing and sales (and customer service), the struggle can pay off hugely. But no organization, and no leadership should be looking to make these changes and shift internal processes without looking to how it can be done most effectively and efficiently - that’s a no-brainer. This is why digital transformation is not only critical for successful marketing and sales alignment, but it should in fact be a primary focus - then the alignment will come more easily

Mathias Jonsson
Mathias Jonsson
Marketing and Sales Alignment

Why marketing and sales alignment is crucial for organizational growth

When it comes to modern organizations in any industry, internal processes that align with executing the overall business strategy have always been a no-brainer. It makes sense then that an extension of this includes the alignment of sales and marketing as organizations push to create better experiences for prospective customers, and have more control over every touchpoint during a customer journey. 

Mathias Jonsson
Mathias Jonsson
Customer Journey

Why content is at the center of modern customer journeys

While so many businesses are finding ways to pivot their offerings, services, and even business models to adapt to how consumers are currently limited, those who are becoming more innovative in their content and how they engage customers throughout the customer journey are the ones who are still surviving - and even thriving - during these turbulent times.

Lydia Nicoll
Lydia Nicoll
People

Hybrid roles are here to stay

The marketing function has never been as important as it is today. Cooperation between business development, IT, and sales is becoming increasingly crucial. Modern marketers must know more about the different areas of the business to be able to create the biggest possible value.

Jonas Ander
Jonas Ander
Marketing Automation Best Practices

Marketing automation: how to maximize the value of your leads

When it comes to marketing and sales, one of the most important developments in strategy in the last decade is the understanding that all leads are not created equal. The rise of more personalized marketing messages, micro-targeting, more specific audience segmentation and SMART content means we face the greater challenge of getting it all right, with more pieces of the puzzle needing to fit seamlessly together. 

Mathias Jonsson
Mathias Jonsson

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