Bridging the gap between brand and CRM
Exelement is a marketing and sales transformation consultancy that helps companies to
- Achieve true internal marketing and sales alignment
- Implement automations and measure business performance
- Create conversion focused customer experiences in an ever-changing environment
How can we help?
Drive better sales opportunities
We’re a group of strategists and technologists who are marketing and sales alignment specialists at our core - meaning not only do we understand marketing automation, but all the technical integrations, processes, and human pieces of the puzzle that make alignment work as it should. This is how we do it:
Boost your business opportunities
With the increasing number of touchpoints that make up B2B customer journeys, knowing how to optimize your strategy becomes more challenging. We help you identify which activities directly lead to sales, and how to maximize each touchpoint for better returns and lower customer acquisition costs.
Increase your customer lifetime value
Loyalty, word-of-mouth brand awareness, and customer evangelism is worth more in marketing currency than all other activities combined. But the only way to get there is through exceptional customer experiences. We help you strategize and implement the best ways to secure those lasting customer relationships.
Let’s discover your potential - Our process
We can bring your revenue process into the 21st century. Together, we can analyze your customers’ behavior and see if your internal processes, systems, people, and data are appropriately aligned.
Through our tried and tested approach, we’ll be able to understand
How you can influence customers to buy
How you can offer a better customer experience
How to align your internal processes with customers’ needs
How you can better use data to build trust and tailor interactions
We'll design a pragmatic roadmap
Inflexible, long-term strategies no longer work. Instead, we’ll create a pragmatic roadmap reshaping your revenue process, and align marketing and sales. We’ll help you quickly move in the right direction — and create a future-proof infrastructure that’s supported by the right processes, and adaptable to customer demands.
We'll bring your roadmap to life
CRM and marketing automation platforms are the backbones of any successful organization—and this is where we thrive.
We are experts in the finest marketing and sales technologies available, including Marketo, Salesforce, HubSpot, Pardot, and Act-On. Our system-agnostic approach guarantees you will get the best-of-breed solution fit for your organization.
- Marketing Automation
- Data and Integrations
You'll get the help you need
You need constant iterations of strategy and technology. Exelement guides you through the marketing and sales transformation journey and works in close contact with your teams and selected partners.
- Account based marketing
- Lead management
- Digital lead generation
- Data analysis
- Content production
- Skills transfer
What our customers say
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Events and webinars
Unlocking the full potential of marketing automation: how to maximise the value of your leads
We know by now that the term “sales funnel” is outdated: today’s buyers do not take a straight and narrow path to making purchases, and real customer journeys are increasingly individual. Many prospects just aren't ready to buy right away, meaning dozens of touchpoints may be required to make a sale - and the truth is, not all leads are created equal. How can organisations better identify true opportunities, service the right leads, increase conversions, and create their most efficient marketing process ever? Through marketing automation.