Blog

A couple of years ago, I read that 80 percent of all CEOs in American companies don’t trust their marketing directors. And if the pressure to deliver wasn’t high enough, customer demand is at an all-time high and increasingly more complex. Today, the CMO role is everchanging in the marketing ecosystem, and now more than ever is the spotlight on marketing departments to prove value to leadership, drive digital transformation change and produce tangible results tied to revenue. Easy right? So, whether you’ve been newly appointed, or are a long-term veteran, here are some practical tips for you as a CMO.

Jonas Ander

Sep 19, 2024

April 1, 2022

The marketing function has never been as important as it is today. Cooperation between business development, IT, and sales is becoming increasingly crucial. Modern marketers must know more about the different areas of the business to be able to create the biggest possible value.

Jonas Ander

Sep 19, 2024

September 2, 2020

With the age of industry 4.0 well upon us, and conditions in 2020 expediting the need for traditional industries to consider new modes and methods of business, manufacturing companies are now looking to digitize more than ever. While it can mean good news for efficiency and operational excellence in the long run, implementing such projects can be a very tall order. One reason being, many companies don’t know where to start - or what to prioritize.

Calle Lindhal

Sep 19, 2024

December 3, 2020