Blog

Campaign Influence reporting in Salesforce enables users to prove Return on Marketing Investment. This is a great way for Salesforce marketers to measure ROI when it comes to analyzing which marketing touchpoints within a campaign have contributed to new deals and Sales-won Opportunities. When looking at out-of-the-box Opportunity Reports available to end-users in your Marketing Automation tool such as Marketo, Pardot or Hubspot, one of the most common issues is that the reports are either empty or show inaccurate information because Contacts are not connected to Opportunities. Here's how to build a solution.

Emilia Thunell

Sep 19, 2024

June 14, 2021

As buyers become more fickle, and expectations are at an all- time high, businesses should consider how they can reformulate their marketing and sales efforts to focus on customer retention. When loyalty is hard fought and hard won and churn is a dirty word, businesses can look to deploy product-led marketing initiatives as a way to increase retention, and improve overall marketing return on investment.

Lydia Nicoll

Sep 19, 2024

March 8, 2021

Many marketers struggle with calculating ROI because it can be hard to know where to start, and how to attribute your activities to spend and revenue. Especially during times like COVID-19 when many companies face financial downturn, marketing needs be able to tie their spend to real value because: resources are limited, you need high internal buy-in and need to show positive impact on revenue. So how do you prove that your marketing investments are worthwhile? Here are some data-driven tips on how to get started.

Mathias Jonsson

Sep 19, 2024

February 11, 2021