Dun & Bradstreet is one of the world's leading suppliers of business information and research, helping companies leverage data and analytical insights to take more intelligent actions that deliver a competitive edge.

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Our partnership started with a Marketo implementation in 2019 and has since then evolved into many diverse collaborative projects from strategy to systems implementations, data integrations and beyond. One of our key partnerships with the Dun & Bradstreet team aims to optimise marketing operations and ways of working between sales and marketing including:

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Martech Administration & Support:

At the heart of our partnership is the careful management of the marketing automation ecosystem. With an emphasis on speed and accuracy, we take care of all elements of their global marketing tools and analytics platforms. From constant system supervision to as-needed support, we ensure high performance and data quality. Our expertise covers lead scoring, routing, and qualification, improving processes to optimise efficiency and align with Dun & Bradstreet's KPIs and business goals.

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Campaign & Lead Nurturing Optimisation:

Our team works closely with the marketing department to develop campaigns that connect deeply with their audience. Every campaign is carefully aligned with business objectives, driving engagement and conversions while maintaining brand coherence and integrity.

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Reporting and Data Analytics:

Leveraging the power of data to inform marketing and sales operations, we support with providing insights via reporting measures and best practices. These insights enable informed, data-based decision-making, allowing Dun & Bradstreet to adjust and enhance their strategies quickly and effectively.

Onboarding & Training:

Through Marketo certified expert-led training sessions and ongoing support, we provide the marketing operations team team with latest insights and best practises to maximise the benefit of their technology investments.

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Dedicated to excellence, we constantly aim to empower Dun & Bradstreet's marketing operations and deliver quantifiable results. Our partnership is built on collaboration, innovation, and a shared commitment to driving success in a constantly changing digital environment.