Mathias Jonsson

3 Tips on How to Leverage the New Executable Campaigns Feature in Marketo

The smartest Marketing Automation platform out there just got smarter. Here are 3 tips on how to leverage the new Executable Campaigns feature in Marketo.

Measuring ROI: Tips on How to Start Proving the Value of Your Marketing Activities

Many marketers struggle with calculating ROI because it can be hard to know where to start, and how to attribute your activities to spend and revenue. Especially during times like COVID-19 when many companies face financial downturn, marketing needs be able to tie their spend to real value because: resources are limited, you need high internal buy-in and need to show positive impact on revenue. So how do you prove that your marketing investments are worthwhile? Here are some data-driven tips on how to get started.

3 Components of an Experience Maker and Why They Matter for Modern Business

Adobe’s recent Experience Maker’s Live two-day online event was insightful, thoughtful, and informative, just as I predicted. While I knew what kind of high-quality content I could expect from one of their events, I headed into the virtual conference with one pressing question: what exactly is an experience maker?

The 3 Most Important Productivity Hacks for Marketing Processes

Establishing efficient marketing processes may take up-front time investments, but they will help teams to be more productive in the long run, and encourage better customer relationships. Smoother processes are just one benefit, but in time, tracking performance becomes easier, which in turn allows companies to more quickly adjust and make changes, rather than spending resources on a project just to find out something isn't working. 

Why Digital Transformation is Crucial for Marketing and Sales Alignment

Any time we look to change the status quo, there will be roadblocks, hurdles, and growing pains. But when it comes to aligning internal organizations in marketing and sales (and customer service), the struggle can pay off hugely. But no organization, or leadership should be looking to make these changes and shift internal processes without looking at how it can be done most effectively. This is why digital transformation is not only critical for successful marketing/sales alignment, but it should in fact be a primary focus - then the alignment will come more easily.

Why Marketing and Sales Alignment is Crucial for Organizational Growth

When it comes to modern organizations in any industry, internal processes that align with executing the overall business strategy have always been a no-brainer. It makes sense then that an extension of this includes the alignment of sales and marketing as organizations push to create better experiences for prospective customers, and have more control over every touchpoint during a customer journey. 

Marketing Automation: How to Maximize the Value of Your Leads

When it comes to marketing and sales, one of the most important developments in strategy in the last decade is the understanding that all leads are not created equal. The rise of more personalized marketing messages, micro-targeting, more specific audience segmentation and SMART content means we face the greater challenge of getting it all right, with more pieces of the puzzle needing to fit seamlessly together.