Proving the impact on the business can be one of the most important - and also most difficult - aspects of marketing and sales. In this free Marketo Engage E-book, you can learn more about marketing attribution, and how to incorporate automated performance analysis for identifying your best result drivers.

In this E-book, you'll find:

• Why you need marketing attribution
• Finding the most profitable needles in your marketing haystack
• Make it easier with automation
• Calculating credit where credit is due, and
• How is your marketing attribution working for you?

"This eBook explains why marketing attribution is critical to your team’s reputation as a revenue driver and provides tactics and strategies for improving it, no matter where you’re starting."