Implementing a new Marketing automation solution is equal parts technology and change management. Marketing automation technology can help you transform the way you connect with customers - but only when you have the strategies, processes, and team skills in place to make the technology work.

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Read "Marketing automation is more than software. It’s strategy," to learn more about:

• Which questions to ask when building new processes for automation
• How a lack of content and leads puts the brakes on positive results
• What must-have skills your automation team members should possess