One of the biggest challenges when implementing a Marketing automation (MA) solution is understanding how to align your MA tool with your people, processes and goals. When a tool is not aligned with your organization from the start, we often see businesses in need of "quick fixes" or a complete re-implementation down the road. Marketing automation can help you transform the way you connect with leads and customers - but only when you have the right strategies, ways of working and skills in place to make the technology work.
In this e-book we explore 6 of the most common pitfalls when implementing Marketing automation and how to proactively avoid them to achieve a successful implementation, get the most out of your investment and set your organization up for long-term success.
One of the biggest challenges when implementing a Marketing automation (MA) solution is understanding how to align your MA tool with your people, processes and goals. When a tool is not aligned with your organization from the start, we often see businesses in need of "quick fixes" or a complete re-implementation down the road. Marketing automation can help you transform the way you connect with leads and customers - but only when you have the right strategies, ways of working and skills in place to make the technology work.
In this e-book we explore 6 of the most common pitfalls when implementing Marketing automation and how to proactively avoid them to achieve a successful implementation, get the most out of your investment and set your organization up for long-term success.
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