Kognity is an educational technology company that provides digital textbooks and learning platforms primarily for secondary education. Their platform offers interactive content, assessments, and study tools designed to enhance learning experiences for students through digital means.

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Exelement helps its clients, like Kognity with customised and complete solutions that improve their digital visibility and generate meaningful outcomes. Here's how we've worked with Kognity to make their marketing ecosystem better:

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Training and Onboarding:

A significant aspect of our service involved conducting extensive training sessions tailored to new hires. This initiative was designed to ensure that the client’s team could leverage Salesforce and Marketing Cloud Account Engagement (formerly Pardot) effectively, focusing on the marketing and operations/administrative side of the platform. Our commitment to empowering their workforce included comprehensive onboarding processes that equipped their marketing team with the necessary tools and knowledge to excel in their roles.

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Development of Marketing Reporting and Campaign influence:

To aid in the accurate tracking and analysis of marketing campaigns, we built a 'Campaign Influence Dashboard'. The campaign influence dashboard provides the client with a comprehensive view of marketing campaign performance within Salesforce and Pardot. By visualising the influence of each campaign touchpoint on lead generation and conversion, the dashboard enables informed decision-making and strategic optimisation of marketing efforts. With clear insights into campaign effectiveness and ROI, our clients can refine their strategies, allocate resources more effectively, and ultimately drive greater business success.

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Campaign Management Best Practices:

We ensured that they understood the prerequisites for accurately reflecting marketing’s impact in reports. This involved a comprehensive review of their existing practices and the development of a more robust approach to campaign management. This training not only helped upskill the team in using the platform but also in interpreting and utilising data for strategic decisions.