"At Bisnode we wanted to boost customer engagement by implementing a common way of working between marketing and sales across all of our 18 markets, but we did not have any tools to do so. Before Marketo, we worked in a complex patchwork of different marketing tools and CRM systems combined with different ways of working from country to country. This made it seemingly impossible to change the way we worked and become one Bisnode.

For us, Marketo was a really good fit for our B2B business environment. We also saw some really great integration options for our existing marketing technology stack and room to grow for the future to really optimise lead nurturing and working together with marketing and sales. The Marketo and Exelement team were really dedicated throughout the process, and they helped us, guided us all along the way and with our variety of legacy systems and processes they had their work cut out for them.

Exelement helped us break down the project into chunks which made it easy to implement across our entire organisation. As a result of the implementation in 2020 we're seeing almost a doubling of nurtured leads compared to 2019. You should bear in mind that we didn't even have the concept of nurtured leads before 2019.

After the pilot inSweden, we quickly realised that we wanted to roll out Marketo across all our 18 markets in Europe. It's been an amazing journey. When we first kicked off in Sweden, it seemed almost impossible to be able to roll Marketo out across all our markets, integrate marketing and sales, and find a one-Bisnode way of working with leads.

The Exelement team made the journey easy for us. Not only did they help us boost our leads, but they also helped us realise our own team's ability to innovate and adapt. They've shown us that anything is possible with the right approach."

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*Bisnode (now Dun & Bradstreet) was acquired by Dun & Bradstreet in 2021.