Annica Collin is the Nordic Marketing Manager at NetNordic, a rapidly growing system integration company providing cybersecurity, cloud, networking, and collaboration solutions across the Nordics. In her role, Annica is responsible for developing and executing the marketing strategy for the entire Nordic group, as well as overseeing the strategy, processes, and continuous improvement of NetNordic's sales and marketing systems.

To support these critical operations, NetNordic has partnered with Exelement as their Salesforce consultants since 2019. Annica explains their working relationship:
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"The best thing about Exelement is that they understand why we need different updates to Salesforce. They don't just solve what we ask for, but they delve into the problem itself and present several different possible solutions that we might not have thought of ourselves."

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NetNordic, founded in 2001 and headquartered in Lysaker, Norway, specialises in delivering network, communication, security, and cloud services. The company has grown both organically and through acquisitions, which means integrating the CRM systems of newly acquired companies is an ongoing challenge. Exelement continuously provides help and support for CRM and marketing processes, fully managing NetNordic's CRM and marketing integrations with our fully managed integration service, SyncCloud.
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Annica continues:

"We needed to update and optimise our systems, and when I came across Exelement at a Salesforce fair in 2019, I quickly understood that they could help us."

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NetNordic's collaboration with Exelement has been instrumental in supporting their mission-critical business operations. Annica highlights the effectiveness of their partnership:
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"I explain my end goal; what I want to achieve and what information I need, and they always come back equally quickly with concrete suggestions on how we can get there. They are very good at listening to our needs. Instead of just performing what I ask for, they ask the right questions to create long-term solutions."

With a team led by project manager Maureen Ljungberg, Exelement has consistently delivered high-quality service, ensuring that NetNordic's systems are always up-to-date and fully optimised to support their sales and marketing efforts.