"Exelement has provided Marketo support for my team for several years now, from day to day campaign rollout to program buildout to brand work, and I've found them to be consistently knowledgeable and responsive, as well as delivering on requests in a timely manner. They are also good at adding value, often suggesting different ways of doing things which we may not have considered. Fully recommended."
Andrew Rackstraw
Snow Software is a company that specialises in providing comprehensive software asset management (SAM) solutions. Their primary focus is to help organisations manage, optimise, and ensure compliance of their software and cloud assets.
Our collaboration with Snow Software started in 2018 with the implementation of Marketo which evolved and expanded scope to include a comprehensive range of services tailored to their unique needs including:
Marketo Support and Excellence:
Our team provided best practice support and guidance to ensure seamless and optimised marketing processes using Marketo. In addition, Exelement supported with executing marketing requests and building campaigns and programs in Marketo as needed.
Bi-Directional Integration:
Through a collaborative process, we built a robust bi-directional integration between their Marketo Instance and Salesforce CRM. This integration ensured data consistency, enhanced workflow efficiency, and enabled seamless communication between the two platforms.
Salesforce Support:
In addition to Marketo support, our team provided best practice guidance and support in Salesforce. Having partnered with Snow for many years and also having implemented Marketo enabled us to gain comprehensive knowledge of business objectives and the organisation as a whole which enabled us to deliver the right insights adapted to Snow's needs and ways of working across Marketing and Sales.
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