Any time we look to change the status quo, there will be roadblocks, hurdles, and growing pains. But when it comes to aligning internal organizations in marketing and sales (and customer service), the struggle can pay off hugely. But no organization, and no leadership should be looking to make these changes and shift internal processes without looking at how it can be done most effectively and efficiently - that’s a no-brainer. This is why digital transformation is not only critical for successful marketing and sales alignment, but it should in fact be a primary focus - then the alignment will come more easily.
To learn more, find the full article originally published on Adobe Marketo Blog, where we cover:
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