As a consultant who's been working in CRM and marketing automation for years, I’ve seen firsthand the headaches caused by data moving between systems—or more accurately, not moving the way it should. Manual imports and exports, data mismatches, and formatting issues like strange characters when systems don’t handle UTF-8 properly, can cost companies more than just time. I’ve seen companies spend thousands cleaning up databases, not to mention the embarrassment of sending faulty customer communications due to bad data handling.
That’s where SyncCloud, our managed Integration Platform as a Service (iPaaS), comes in. After years of managing these issues, we knew there had to be a better way. SyncCloud allows us to build, host, and maintain your integrations, making sure they’re working smoothly in the background—no hiccups, no manual intervention.
Why Integrations Matter
In today's digital world, businesses rely on multiple systems to manage different aspects of their operations—sales, marketing, finance, customer service. But without proper integration, these systems become silos. Data gets stuck in one system when it’s needed in another. This causes inefficiencies, errors, and sometimes, missed opportunities.
That’s why integrations are no longer a "nice to have"; they’re essential. When systems are connected, your data flows freely between them, meaning fewer mistakes, faster processes, and better overall performance.
Making Integration Easy
For many companies, managing integrations internally is a challenge. IT resources are stretched thin, and updates or new requests can take ages to get approved and implemented. SyncCloud changes that. It’s a fully managed service, meaning we handle everything—building the integration, hosting it, and making sure it keeps running smoothly.
This means you don’t have to worry about overburdening your IT team with yet another project to build the integration, nor the hustle of updating simple things when the integration is up and running. If the sales team needs a new data field added or marketing needs better insights, they can request updates directly through us. No need to post a JIRA ticket and hope it gets prioritised by internal IT. We make sure the integration works so your team can focus on what they do best.
The Team Behind SyncCloud
What sets SyncCloud apart isn’t just the technology—it’s the people behind it. Coming from a consultancy background, our team understands how integrations impact the people using them. We know that sales teams don’t want to be burdened with extra data entry just to make sure finance can invoice the client. But we also know they’ll appreciate real-time insights from the ERP in their CRM to help them close deals faster.
At Exelement, we don’t just build integrations—we build them with the end users in mind. We understand the processes, the data flow, and the ripple effects a good (or bad) integration can have on your team. That’s why we’re committed to making SyncCloud not just a product you use, but a partner in helping your business run more smoothly.
Ready to discuss your integration project? We’re here to listen. Simply provide a few details below, and we’ll connect you with one of our integration experts to offer a personalised quote:
