Since we know that content is at the center of modern customer journeys, businesses that are looking to deploy strong marketing strategies must carefully consider the impact of content, and create a strategy that provides results. But in order to have a clear and effective content strategy, you must start with a structure.

With our 39-page Content Workshop template, you will be able to run your own content workshop that will allow you to:

• Understand the purpose of content for all stages of customer journeys
• Establish a common internal view on key topics
• Think creatively about content as it fits into your overall marketing strategy
• Develop content targets for audience segments
• Begin to create your strategy with a content matrix

With this template, you can pick and choose what is most important for your organization, and get started now on creating the foundation for a more effective content strategy.

If you need help with running a content workshop, don’t hesitate to reach out to us.