Why Should I Use Account-Based Marketing?

Account-based marketing, or ABM, is not an entirely “new” concept. However, the benefits and the overall value of ABM continue to be revealed as more businesses turn to this strategy and see significant results in their overall marketing initiatives. So, why should you be using ABM?

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In this cheat sheet, you’ll learn:

How ABM drives gains in marketing efficiency and revenue
Why 89% of marketers report higher ROI from using ABM
What makes an ABM strategy a good fit for your company

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In association with our partner Adobe

Why Should I Use Account-Based Marketing?

Whitepapers

Account-based marketing, or ABM, is not an entirely “new” concept. However, the benefits and the overall value of ABM continue to be revealed as more businesses turn to this strategy and see significant results in their overall marketing initiatives. So, why should you be using ABM?

‍

In this cheat sheet, you’ll learn:

How ABM drives gains in marketing efficiency and revenue
Why 89% of marketers report higher ROI from using ABM
What makes an ABM strategy a good fit for your company

‍

In association with our partner Adobe

Account-based marketing, or ABM, is not an entirely “new” concept. However, the benefits and the overall value of ABM continue to be revealed as more businesses turn to this strategy and see significant results in their overall marketing initiatives. So, why should you be using ABM?

Related Insights

Whitepapers

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Account-Based Marketing 101 with Marketo Engage

Whether you’re new to ABM or just want a refresher course, check out this infosheet, Account-Based Marketing 101 with Marketo Engage, and get all the essentials to help you supercharge your ABM strategy.

Free download: Run your own Content Workshop

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