Free download: run your own Content Workshop
Since we know that content is at the center of modern customer journeys, businesses that are looking to deploy strong marketing strategies must carefully consider the impact of content, and create a strategy that provides results. But in order to have a clear and effective content strategy, you must start with a structure.
With our 39-page Content Workshop template, you will be able to run your own content workshop that will allow you to:
Understand the purpose of content for all stages of customer journeys
Establish a common internal view on key topics
Think creatively about content as it fits into your overall marketing strategy
Develop content targets for audience segments
Begin to create your strategy with a content matrix
With this template, you can pick and choose what is most important for your organization, and get started now on creating the foundation for a more effective content strategy.
If you need help with running a content workshop, don’t hesitate to reach out to us.
Upcoming seminars & webinars
Unlocking the full potential of marketing automation: how to maximise the value of your leads
We know by now that the term “sales funnel” is outdated: today’s buyers do not take a straight and narrow path to making purchases, and real customer journeys are increasingly individual. Many prospects just aren't ready to buy right away, meaning dozens of touchpoints may be required to make a sale - and the truth is, not all leads are created equal. How can organisations better identify true opportunities, service the right leads, increase conversions, and create their most efficient marketing process ever? Through marketing automation.