Marketing insights

Implementing a data-driven marketing strategy

Data-driven marketing is rapidly shaping the way businesses interact with customers, offering unprecedented insights and accuracy. This calls for a new way of thinking about audience engagement and data collection. In this eBook, you will learn how to define and successfully establish a first-party data strategy and step-by-step to derive better insights from data.

December 18, 2023

September 18, 2023

E-Books

CASE STUDY: Bidirectional sync between Marketo and multiple CRMs using Exelement SyncCloud

Integration platforms as a service (iPaaS) are becoming more business critical, especially as companies expand their MarTech & platform stack. Many organizations struggle with integrating (and maintaining) reliable data between systems, resulting in siloed information, inaccurate data sources and long maintenance backlogs. In this case study, learn how a managed iPaaS solution, Exelement SyncCloud was used to solve a common scenario for our clients – integrating one marketing automation platform (Marketo) with multiple CRM systems.

December 18, 2023

September 28, 2022

E-Books

Marketing automation is more than software. It's strategy.

Marketing automation technology can help you transform the way you connect with customers - but only when you have the strategies, processes and team skills in place to make the technology work. When building new automation processes, having the right content in place, understanding the questions to ask and and the must-have skills your team members should possess are the keys to success - here's what to consider.

December 18, 2023

September 21, 2022

E-Books

Six Common Pitfalls when Implementing Marketing Automation - And How to Avoid Them

Implementing a Marketing automation solution can help you transform the way you connect with leads and customers - but only when you have the strategies, processes and skills in place to make the technology work towards achieving your goals. In this e-book we explore 6 of the most common pitfalls when implementing Marketing automation and how to proactively avoid them to achieve a successful implementation and set your organization up for long-term success.

December 18, 2023

July 4, 2022

E-Books

The FinServ Marketer's Playbook: 3 Steps to a Modern Customer Experience

Traditionally, financial institutions have been slow to adopt the latest marketing technologies. However, the industry has grown, differentiation among offerings has diminished, customer expectations have evolved—and competition has intensified. In order to adapt to these growing demands and gain a competitive advantage, FinServ companies can look to these 3 steps to deliver a better CX to their customers.

December 18, 2023

May 19, 2022

Whitepapers

Focus on Finance: 6 Ways Marketing Can Earn Customer Trust

The FinServ industry has been challenged with keeping pace with customer expectations in the digital age. Connecting with customers consistently, honestly, and in plain language can help earn their trust –– doing this at scale without a large team requires a powerful marketing automation tool. Here are six ways Marketing Automation enables you to deliver a customer experience that builds lasting loyalty.

December 18, 2023

September 27, 2021

Whitepapers

Why Should I Use Account-Based Marketing?

Account-based marketing, or ABM, is not an entirely “new” concept. However, the benefits and the overall value of ABM continue to be revealed as more businesses turn to this strategy and see significant results in their overall marketing initiatives. So, why should you be using ABM?

December 18, 2023

June 29, 2021

Whitepapers

Account-Based Marketing 101 with Marketo Engage

Whether you’re new to ABM or just want a refresher course, check out this infosheet, Account-Based Marketing 101 with Marketo Engage, and get all the essentials to help you supercharge your ABM strategy.

December 18, 2023

June 29, 2021

E-Books

How to Stay Competitive: Why Manufacturing Businesses Need Digital Innovation

Manufacturing businesses in today’s market are experiencing incredible pressure from both outside competition and changing buyer demands. If you’re feeling stuck on how to get started, download our quick guide, How to Stay Competitive: Why Manufacturing Businesses Need Digital Innovation, and discover next steps for setting you on the path to success.

December 18, 2023

June 21, 2021

E-Books

The Marketing Value of Marketing Automation

With marketing automation, you can accomplish a lot: Manage prospects by connecting leads and accounts on every channel, align your sales and marketing teams with integrated sales applications, and understand, prove, and optimize your marketing efforts with measurement and attribution tools. Read 'The Marketing Value of Marketing Automation' from our partner Adobe to learn about the capabilities that can help you improve the efficacy of your efforts and share your stellar results with leaders.

December 18, 2023

June 18, 2021

Webinars

Measuring ROI for B2B using data-driven Marketing Automation: how to prove the value of marketing

In times like COVID-19 when many companies face financial downturn, marketing needs be able to prove value and attribute spend to total revenue - a challenge many B2B companies often struggle with because cost attribution can be complex and so can knowing where to start. In this webinar we will talk about how B2B companies can leverage Marketing Automation and performance-backed data to prove the value of their marketing investment.

December 18, 2023

February 18, 2021

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Featured case study

Insights

Implementing a data-driven marketing strategy

CASE STUDY: Bidirectional sync between Marketo and multiple CRMs using Exelement SyncCloud

Marketing automation is more than software. It's strategy.

Six Common Pitfalls when Implementing Marketing Automation - And How to Avoid Them

The FinServ Marketer's Playbook: 3 Steps to a Modern Customer Experience

Focus on Finance: 6 Ways Marketing Can Earn Customer Trust

Why Should I Use Account-Based Marketing?

Account-Based Marketing 101 with Marketo Engage

How to Stay Competitive: Why Manufacturing Businesses Need Digital Innovation

The Marketing Value of Marketing Automation

Measuring ROI for B2B using data-driven Marketing Automation: how to prove the value of marketing

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