Insights

Implementing a data-driven marketing strategy

Data-driven marketing is rapidly shaping the way businesses interact with customers, offering unprecedented insights and accuracy. This calls for a new way of thinking about audience engagement and data collection. In this eBook, you will learn how to define and successfully establish a first-party data strategy and step-by-step to derive better insights from data.

December 18, 2023

September 18, 2023

E-Books

Proving Marketing's Impact on Revenue

This eBook explains why marketing attribution is critical to your team’s reputation as a revenue driver and provides tactics and strategies for improving it, no matter where you’re starting

December 18, 2023

February 11, 2021

E-Books

Five digital growth factors for manufacturers

Manufacturers are being faced with the age of Industry 4.0 and the need to digitize in order to grow. Download the e-book now to discover the five growth factors that can determine the future success of manufacturing businesses.

December 18, 2023

December 21, 2020

Webinars

Unlocking the full potential of marketing automation: how to maximise the value of your leads

We know by now that the term “sales funnel” is outdated: today’s buyers do not take a straight and narrow path to making purchases, and real customer journeys are increasingly individual. Many prospects just aren't ready to buy right away, meaning dozens of touchpoints may be required to make a sale - and the truth is, not all leads are created equal. How can organisations better identify true opportunities, service the right leads, increase conversions, and create their most efficient marketing process ever? Through marketing automation.

December 18, 2023

September 2, 2020

Whitepapers

Free download: Run your own Content Workshop

Businesses need to structure their content marketing strategies, but often lack the foundation to start. Download our template to run your own content workshop now.

December 18, 2023

September 1, 2020